David Emery Online

“Plug a Pre into a Mac and it syncs, seamlessly, with Apple’s iTunes,” the financial publication reports. “In fact, the iTunes Store treats the Pre just as it would an iPod or an iPhone with one exception: it can’t handle old copy-protected songs.”

This is smart. Very smart. The Pre is the first credible contender to the iPhone, but the first thing that went through my head was ‘what about my music?’. Don’t forget that half of the success of the iPod is down to iTunes and the ease of use when it comes to device management it brings with it. I would assume though that if the Pre turns out to be a serious threat – personally I think there’s room for the both of them – Apple will make it start not working.