David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Sting’s iPad app cost “in the low seven figures” to develop

15 November 2011

Earlier this week, we reported on the launch of Sting 25, an iPad app celebrating Sting’s solo career. But how much did it cost to make? More than one million dollars. This is according to the Wall Street Journal.

The app itself – if you’re a Sting fan – is pretty nice, but over $1million to develop is just plain ridiculous. A quick glance at the credits – which is several pages long – tells you why: when you involve big agencies, they’re very good at spending your money.

I find it interesting that Chevrolet and AmEx feel they are getting enough value from having their logos slapped on the splash page to finance such an endevour (assuming that is that they’re together stumping the cost). By then, sponsorship is the only way to go if you’re spending that much money on an app like this as you sure as hell aren’t going to sell 100,000 copies at $9.99.

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