David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

Signup to receive the latest articles from de-online in your inbox:

How does a Pitchfork review affect an album's popularity?

8 December 2011

Pitchfork is a popular-as-hell indie music blog. It's got a hipster-snobby reputation and the reviews are best summarised as "When Adjectives Attack," but their recommendations tend to be on the money and I've found a lot of good music thanks to their Best New Music category.

Pitchfork's also got a reputation of being a real tastemaker, anointing new albums & artists to the big leagues. But is this backed up by the data? I decided to find out.

In short: they don’t (although you need more data for a less flippant conclusion). Also: yay for graphs!

Visit ➔