David Emery OnlineGoogle Fuses Google+ Into Search
11 January 2012
The short version is that Google search results are going to be automatically personalized (to a greater degree than they were already) for each user, with signals drawn from your Google+ Circles being used to highlight things your friends — or you, yourself — have shared. Any of these personalized matches will appear alongside ‘normal’ search results. And Google will also pull in photos shared on Picasa or Google+ (they’ll even show up if you’ve marked them private, but they’ll still only be visible to you).
It seems like there’s an ever growing opportunity for someone to come in and do search much better then Google does it, stripping it back to basics and focusing on the quality of results (which are appalling for so many search types – anything product focused just leads to page upon page of retailer sites, for example).
I think the attempt to (badly) add social features to all of their platforms could be the undoing of Google.
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