David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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The Jurassic World Exhibition

27 November 2022

There is an amazing weaponisation of consumer psychology at this end of this. You walk through room after room of dinosaur set pieces, each slowly ramping up in terms of scariness. Brachiosaurus first, velociraptor later, etc. Then, just at the point where your kids are getting a little tired after bouncing around petting anclyasauruses, in the last room—no spoilers—they terrify the pants off them.

And spit you out, tears akimbo, in an extremely well stocked gift shop.

Visit ➔