David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Hype

Using Hype, you can create beautiful HTML5 web content. Animations and interactive content made with Hype work on desktops, smartphones and iPads. No coding required.

Looks pretty interesting, although the demos are full on Flash-style microsites – complete with loading bar – which is a little worrying…

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wahwah.fm

Other wahwah.fm users can tune into your broadcast and hear the exact same music you are listening to. It's like running your own mobile radio station. Anywhere you are. Anytime you like.

Looks quite interesting – reminds me a little of the Gil Scott-Heron and Jamie xx Album Transmitter we did a couple of months ago.

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Google And Amazon May Have Just Handed Apple The Keys To The Cloud Music Kingdom

So the labels, which for the better part of a decade now have been looking for someone, anyone to help counter Apple’s power in their business, is turning right back to Apple when they need help. And Apple will obviously gladly welcome them with open arms. After all, with these licenses, Apple will have secured the cloud music high ground despite being the last to launch.

My prediction (based on no insider knowledge): Apple will launch their cloud service in September which quickly becomes the market leader – due to the fact you won’t have to spend 3 days over ADSL uploading your music library to it – even though it’s more expensive then Amazon and Google. Amazon and Google will then scrabble around and get licenses from the labels but by that point Apple’s service will be entrenched, in much the same way the iTunes Store is.

Apple wins again, and the labels still don’t have a decent digital competitor for iTunes.

I love the fact that for years I’ve been hearing things like “we shouldn’t have let Apple come in and take over digital music retailing, we should have built our own store first” yet the exact same mistakes are being made again with cloud music. And it’s not as though this kind of venture is beyond the major labels – look at Vevo, which is a pretty good stab at this kind of thing but for music videos.

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Made by Ideas

Made by Ideas is a service for people with too many ideas.

All ideas are anonymous until you start working on one, at which point you are invited to join a private conversation with the brain behind the idea.

I hold out very little hope that any of these ideas will actually happen (ideas are easy, implementations are hard), but still a fun site nevertheless.

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An end of magic

No doubt that there will be magic again one day... magic of biotech, say, or quantum string theory, whatever that is. But one reason for our ennui as technology hounds is that we’re missing the feeling that was delivered to us daily for a decade or more. It’s not that there’s no new technology to come (there is, certainly). It’s that many of us can already imagine it.

Interestingly timed post from Seth considering my last post.

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Check Out Danger Mouse's Interactive 3D Video

Rome, the new album from Danger Mouse and Italian composer Daniele Luppi, is inspired by spaghetti westerns, so it makes sense that a video from the album would be a filmic experience unto itself. Danger Mouse has teamed up with Google and director Chris Milk, the man behind Arcade Fire's amazing interactive "The Wilderness Downtown" video, to make "3 Dreams of Black", an interactive 3D complement to the Rome track "Black", which features Norah Jones on vocals.

Looks beautiful, and an amazing demonstration of what you can do with the right browser without Flash these days, but the interactivity seems like an afterthought.

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"Location, location, location": Radio 1 Big Weekend Check-In Experiment

The Radio 1 Big Weekend offered the perfect opportunity to try this. We know the line-up in detail, and where each stage is located, and we know the audience has an appetite for 'sharing their pride' via social networks. Some research was conducted to see which platform would reach the most users, and somewhat unsurprisingly Facebook was in the top slot.

Nice HTML5-based location check-in work by the BBC.

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