David Emery OnlineHere, have a free idea
18 August 2005
An idea, free to anyone who would like to take it:
There are currently quite a few companies that you can go to if you would like a blog, Type Pad Blogger being some of the most popular (I use Textpattern on this site, as it’s free and very customisable).
Now, a lot of people end up wanting to put adverts on there blog, either because they’re hosting their blog on their own server and hence have to pay the hosting changes (which can end up being pretty large on a popular site), or simply because they spend a lot of time on their blog and wouldn’t mind being compensated for it. Oh yeah, and people are greedy. That too.
At the moment, if you want to put adverts on your site the common way of doing it is to go to google and use there adwords technology, which lets you put adverts on your site if it’s popular enough (which a lot of blogs aren’t – this one currently included). Now, even if your site is popular enough, it’s still pretty technically complicated to put adverts into your site – you have to edit your sites templates and insert the google supplied html, which is probably beyond a lot of bloggers that use the standard templates and have minimum customisation (don’t forget, blogging is mainstream now – can your mum edit html?).
So, to the idea:
Why don’t companies like blogger et al just give you a simple tick box in your blog control panel that says: “Turn on Adverts”?
They would be able to scrape a bit of revenue off the top, blog users would be happy as they could get a small bit of revenue for next to no effort which would hence attract more customers to the blog engine – everybody wins!