David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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REM to DRM

20 March 2006

An interesting link for you all to read this slightly chilly Monday morning: blackrimglasses.com: Lecture on REM to DRM

Obviously the most interesting part are the informal statistics:

  • About 1/3 had a MySpace profile.
  • Roughly 90% had FaceBook profiles.
  • Five people, all guys had heard of digg
  • No one had heard of BoingBoing, Delcious, memorandum or NewsVine.
  • About 15 had the Arctic Monkeys CD. None had paid for it
  • Only a few had actually bought music in the last month
  • About 20 had heard about the Sony DRM scandal

I’m interested that while MySpace is huge it’s still not got complete coverage in its target demographic (although, these are college students, and hence maybe a little old). Also interesting is the complete lack of knowledge of both BoingBoing or de.li.cious – both Memeorandom and NewsVine are very new, and very business orientated (and also not very good); BoingBoing however, gets a lot of traffic, and mainly from a college age demographic – obviously again it still doesn’t have the pervasiveness I would have expected in such a group.

Of course, you can draw your own conclusions over whether the last three points are related in some fashion…

From: Articles

20 March 2006