BBC 2.0

26 April 2006

I’m glad I waited for Ben’s post on the BBC’s Creative Future announcement – I was beginning to really worry that the BBC was going off the rails.

If you only read the MediaGuardian story, it makes it sound very much like the BBC is going to transform it’s current web site into a MySpace clone.

Don’t get me started on MySpace.

MySpace’s success is purely by accident, not by design; they just happened to be in the right place at the right time with – just about – enough features. The many, many attempts to clone MySpace, and to use it as the basis for an overarching online strategy are flawed at best, and are really an online attempt at business suicide.

So I’m glad that’s not what the BBC are doing.

What the BBC seem to be doing, and it really needs to be applauded in a corporation their size, is completely rethinking the way they work and integrating online completely with the rest of their business. I think it’s staggering that the BBC has actually managed to realise this, and has started down the path. We all know in tech circles that TV and radio as we know it obviously have a limited future, it’s great to see a media conglomerate actually doing something about it, before it’s too late.

From: Articles

26 April 2006