David Emery OnlineAnd now a word from our sponsors
24 May 2006
You may have already seen that Google have launched a new form of advertising, namely “video” ads. You can read a good analysis over at TechCrunch.
Now, obviously this is yet another bad Google product, but it strikes me a bit odd that it’s coming out of the adwords department, which is of course Google’s main revenue stream. Obviously the rot has set in deep over at Google.
What I’m really wondering is why Google didn’t tie this up with Google Video – advertising based revenue is the way the online market looks to be going, I think. Google could have leap frogged YouTube et al by offering video uploaders a simple check box to enable adverts either during or before/after their video. The adverts could use the same bid-for-keywords model Google uses for regular adverts, and so would be naturally highly targeted and hence effective, and the video uploader would get a easy revenue stream.
Google need to do something to raise Google Video’s profile and usage, and leveraging their primary strength – advertising – would almost certainly be the most effective way of doing it.