David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Old tech is not old tech if it's new to you

2 June 2006

At work we’ve just launched a Quicktime player for Mojave 3. What’s interesting is that we’ve had a really good reaction from previous QuickTime players we’ve done. I will readily admit that I was very dismissive of them – why would people want to use something as archaic as a QuickTime player? – but people really like them.

I guess it’s the download-ability – you get something you can keep coupled with the current popularity of iTunes and hence Quicktime.

I think the lesson to learn is that while we may well be on the cutting edge and hence be unimpressed by anything that’s not brand new, most people aren’t, and can be.