Looz

5 June 2006

Rojo – whose current only product is an online feed reader similar to bloglines – have just launched Nooz an integrated news service for MySpace users.

You can link your Nooz account to your MySpace profile, and then embed the Nooz flash widget on your MySpace page showing your selected news items. Much could be said about how MySpace is now big enough to sustain a whole niche of products similar to this – and it certainly is – but this is a fundamentally flawed product.

Could you think of any demographic that is less interested in news then the MySpace demographic?

Out of all the people I know that actively use MySpace (and I know a fair few) I know of nobody that would actually be interested in having news on their MySpace page. The set of people that would be interested in broadcasting their taste in news and websites already do so, via their non-MySpace blog.

Don’t even get me started about the name, either – have you ever seen a name more badly targeted at a “youth” market…

From: Articles

5 June 2006