David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Personal

12 June 2006

As you’ve almost certainly heard already, Robert Scoble – the man who has almost single handed turned around Microsoft’s online portrayal via his blog – is leaving to join podcast startup Podtech.net.

What, you mean you’ve never heard of them?

Oh, and their website looks like every other generic clueless podcast startup?

Yep.

Obviously these guys are slightly less clueless then their thousands of competitors as they’ve managed to get Scoble – he’s probably worth, what, about $10 million in advertising? However, I don’t see what elevates them above the masses at all (although I’m sure Scoble will tell us soon enough), and their website is, quite frankly, appalling.

What I’m sure it comes down to, as people are wont to forget sometimes, is the myriad of personal reasons for making a move like this. Is the move good for his career? Probably not. Does moving to California make a big difference? Almost certainly.