David Emery OnlinePeople always moan
15 August 2006
The best festival in the world – bar none – happened a few weeks ago; the Truck Festival in Oxfordshire, England. Truck is a small festival, and all the profit goes to charity (after the considerable costs are paid for – it may be small, but it still costs a shed load to put on a festival).
This year, they raised the price of the tickets by a huge 30% – from the bargain price of £30, to the – err – bargain price of £40. That’s £40 for a two day festival, including camping. Just to put that into perspective, V festival – also a two day festival – costs £120. You could quite easily pay that much for a single gig, let alone a weekend festival.
Not a bad deal, then.
It’s also worth taking into consideration that Truck is massively over subscribed – the tickets sold out within a week of them going on sale.
So, what do you think happened when the price raise became public knowledge?
If you said that a large number of people moaned, bitched and generally sulked on assorted online forums and other public outlets; well done! You either a) successfully read the title in rather large letters at the start of this post or b) have a brilliant insight into the human condition.
It’s always worth remembering, when trying to price something or – more importantly – when trying to change the price of something that people will always moan about it. No matter what.
If an incredibly cheap, charity based concern gets moaned at when they raise their very-cheap price to a still-very-cheap price, what chance do you have?