Three Wins

4 October 2006

So, at the Digital Music Awards that just happened this evening, you’ll know having read previously that we were nominated for 3 awards.

The title of this post, and the picture above may well give away the outcome.

We won!

Three times!

I’m still quite bemused by the whole thing; going up on the stage, shaking Edith Bowman’s hand (and telling her off for heckling the winners…) was weird enough the first time, but the second and the third it just got silly.

We sort of had an inkling that we were in with a good chance for the Best Use of Mobile award – which was the first one – and after we won that we really thought we were done for the night. The second award for Best Artist Promotion for White Stripes was also very nice to get as I think it was a pretty nifty bit of promo, but the one I personally wanted to win the most was Best Artist Campaign for Thom Yorke, so to get that was tremendous (and to beat Robbie Williams whilst doing it even better…).

What a strange evening…

From: Articles

4 October 2006