Pricing Strategy

30 October 2006

While on lunch today I saw something rather amusing that I thought I’d share with you all; it is a Monday after all, and who doesn’t need a bit of amusement on a Monday?

Any ideas how much that rather small Milky Way is? And for my American readers, that’s a UK Milky Way, which is like an American 3 Musketeers bar – what they call a Milky Way in America is actually a Mars bar. Madness.

Anyway. Pricing. Yes. Any guesses?

How about this?:

Personally, I this point in the shopping experience I just gave up. Obviously the price labels could not be trusted; luckily these choc-filed delights had their prices on them, but nothing else did. How would I know what price they were?

For the record, the prices on the bars were the prices paid; after recovering from the temporary pricing confusion I decided there was only one option: buy* both bars even though I don’t like them to find out the truth.

I hope you appreciate the sacrifice.

* Except I didn’t actually – James did. But he doesn’t have a blog.

From: Articles

30 October 2006