David Emery Online

Late

2 December 2006

Sorry one and all – this is indeed Friday’s post, coming at you on Saturday evening. I only managed to get though Friday by almost continual top-ups of Lemsip Max Strength (which works wonders*), so a blog post was totally out of the question.

Of course, I would imagine that the vast majority of blog writers would not apologise for not posting for one day – a Friday at that. I do often wonder whether or not my self imposed one-post-per-weekday strategy is one that really pays off in the long run.

Fred Wilson over at A VC has been wondering along similar lines – how often is the optimal frequency to post on a blog? I think once a day works out quite nicely – it’s not too often that you get swamped by posts, but you always know that the content is going to be fresh. It’s also a fairly easy schedule to keep up, from the bloggers point of view – it’s normally not too hard to find 30mins – 1hr a day to update this site.

The only major problem I find with a strict policy on how often you update is that of content – having to produce something once a day can lead to real issues with writers block. Normally you can rely on something interesting to happen – or at least, something interesting enough to spark of a train of thought. If not, though, you can really get stuck.

Of course, the real reason why I blog every day is simply because if I didn’t, I’d probably end up not blogging at all. Without the slightly odd “obligation” I feel to post, I think I would almost always end up leaving it till the next day, then the next, until it had been months here without a post.

And that would obviously be a bad thing. No sniggering there at the back.