David Emery OnlineVideo, Money, Video
30 January 2007
Continuing on with last weeks ramblings on YouTube and Google, YouTube has finally announced that it’s going to start sharing advertising revenue with content uploaders.
Obviously this changes the game somewhat.
This also directly ties in with video adverts, which YouTube have also said they are exploring either in the form of post-roll, longer adverts, or pre-roll 3 second affairs (which is exactly what Joost does). The combination of the two could well have a radical affect on the content that gets posted on YouTube, with more traditional content producers such as TV networks becoming more inclined to post stuff now that they would get paid.
They still need to make the jump into the living room, but surely that’s all part of the plan – we just haven’t got there yet.
Continuing on with online video, although of a completely different kind, Gizmo – a VOIP company and direct competitor to Skype, has announced a browser-based version of their software which can both make video calls and traditional phone calls, all from the browser.
It’s a pretty nifty piece of technology, and I can see it having all sorts of uses in environments where you can’t install software. It also comprehensibly puts paid to rest the idea that browser-based software is somehow limited – if you can manage video calling in browser, you can do pretty much anything.