David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Don't forget Amazon

8 February 2007

Lost in the noise surrounding Steve Jobs’ music DRM essay was the announcement by Amazon and Tivo that you’re going to be able to play movies and TV shows downloaded with Amazon’s Unbox service on a Tivo.

I’ve talked before about the importance of being able to play video content you’ve paid for on your TV, and this is a very smart move on Amazon’s part. The Tivo is a very successful product from a user experience point of view, and has what is widely regarded as the best UI of any set top box. Amazon couldn’t have found a better partner to hook up with.

I mentioned briefly yesterday that it is widely rumoured that Amazon is not only going to bring out a music download store, but that when they do it’ll be based on mp3s. A lot of people I think take Amazon almost for granted, but they are quietly turning into one of the most interesting tech companies to watch, with things like their S3 online storage system, Mechanical Turk the system that allows people to complete simple tasks and get paid for them and more.

With their continuing moves into digital content distribution they are in danger of completely blind-siding their competition – Apple and Microsoft – and shaking up the industry in the process.