David Emery OnlinePersonal News
19 March 2007
Isn’t it funny how the most important things in life never get reported on the news?
We place so much significance on the media, and the information it brings, but yet it fails us at the most important hurdle.
Personal news.
Your friend has just passed his driving test.
Your mum has gone to hospital.
Your car has been clamped. Again.
No news service will ever offer this, but this kind of stuff is the most important kind of news. This is why services like the much-blogged Twitter work and work well. The small, insignificant things that mean nothing to most mean a huge amount to some.
The same concept can be applied to so many things.
One song, artist or genre can mean so much to somebody not necessarily because of the music, but because of the time and mood it generates. I think this much is obvious to most people, and the same is true with small pieces of information; news, thoughts etc.
Or at least, it’s the only reason I can think of that explains peoples obsession with The Smiths and The Stone Roses.
I’m not joking.
Don’t underestimate the importance of personal orientated information.