What’s wrong with this picture?

27 February 2008

I can’t see this concept (digital insertion of advertising into pre-recorded video) really taking off, as it surely takes far too much work to have a team of animators (badly) overlaying adverts on billboards in the background of every single episode of a program?

Also, why would anyone think this form of advertising actually works? Just because a logo of a film appears in a video doesn’t mean that has any impact on ticket sales at the box office.