David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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How long does a logo last?

11 March 2008

Lovely post thinking about the life span of logos. Traditionally it’s always thought that a logo should last a long time but I wonder if actually, from a marketing and branding point of view, you might get more benefit from re-branding every 5 years or so and capitalising on the opportunity to re-market your brand?

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From: Links

11 March 2008