Tastes Like Selling Out? Mountain Dew Launches Singles-Only Label

26 August 2008

We’re going to see big brand after big brand trying their hand at music over the next few years I think, until people realise that putting out singles doesn’t sell more soda.

That’s the problem here, of course – not the potential conflict between music and ‘selling out’ which has never been a real issue (they’ve never had a problem getting musicians to pimp Pepsi, have they?).