David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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App Store: I’m out.

13 September 2008

I will never write another iPhone application for the App Store as currently constituted.

Writing software is a serious investment of time and energy. It also carries the opportunity cost of the other things you could have built. We live in a capitalist economy. Under capitalism, profit is the reward for economic risk. Without a reasonable expectation of profit, the sensible business-person will not invest. Without investment and risk-taking, there is no innovation.

Apple’s current practice of rejecting certain applications at the final hurdle – submission to the App Store – is disastrous for investor confidence. Developers are investing time and resources in the App Store marketplace and, if developers aren’t confident, they won’t invest in it. If developers – and serious developers at that – don’t invest, what’s the point?

I’m very concerned with the policy Apple is adopting with the approval process on the App Store – sure, the ‘I Am Rich’ fiasco made sense (it surely was causing problems with some users accidently buying it) but arbitrarily banning apps destroys developer confidence.

On the plus side, the backlash has been so widespread that I can’t help but think they’ll change their policies – they pretty much have to at this point.

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