Save The Music Fan
24 February 2009
The music market is down not due to P2P “piracy,” but for four simple reasons: a) stiff competition for the entertainment dollar with formats like video games and movies, both have much larger marketing spends; b) the replacement cycle is over-digital music does not scratch or wear out like past formats; c) one now has the ability to purchase and listen only to the great songs without filler; and d) mass-merchant retailers today carry only the current hits, with little to no catalog.
I often disagree with Terry McBride – he focuses far to much on self promotion for my liking – but I think he’s dead on here.
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