David Emery OnlineCelebration Electric Tarot
27 March 2009
We as Celebration, have felt the continual growth of web culture’s need for barrier-free exchange. We also feel that the traditional methods of releasing music have put too much distance between us. As we see it, the current music business model is crumbling. The birth of the MP3 has dreampt the death of the CD, and so all across the board Cd sales have dropped. What has given way is something so magical and evolutionary, that we have only begun to understand the cultural impact of this sharing. So, past the piles of broken CD cases and badly scratched, polycarbonate, rainbow discs, there lies a fantastic world of freedom—freedom to share instantly with little or no impact on the evironment, in a seemingly infinite, eternal and virtually cost free universe of the World Wide Web. This is our emancipation. Without the need for manufacturing CDs and the danse macabre of the promotional corporate machine, we can be free to release our music when and how we want—no waiting. we know nothing of the marketing world and don’t care about the vampires anymore.
Our plan and experiment is to post new songs monthly, as we create and record them. Under the creative commons attribution non-commercial share alike license, all of our new music will be free to download on our new website. When we have enough music for an album, we will release it on vinyl for those who want to have something to hold. As artists we can only stand for our music, our art, our creation. So here it is—laid bare.
Good luck to them – I’m a big fan. If you have the means, making your music free like this could have some interesting repercussions artistically (free of the shackles of the album format, ‘hit singles’ and the like).
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