David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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From Moby

7 July 2009

How’s it going?
The album just came out and it would be #1 euro charts if not for michael jackson re-releases.
So that’s good.
But here’s something funny: the best selling itunes track is ’shot in the back of the head’.
Why is that funny?
Because its the track we’ve been giving away for free for the last 2 months and that we’re still givng away for free.
Odd.
How are you?
Moby

We’ve had many similar experiences – giving away a track can lead to higher sales; for example, at exactly the same time we were giving away The Horrors ‘Sea Within A Sea’ from their website we were seeing great sales of the track on iTunes (and it’s still the second most popular track from the album on there, even though we’re still giving it away).

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