David Emery OnlineFinally, A New Face For Topspin
19 July 2009
(From the comments): “Are we supposed to believe that a sales widget with data capture is somehow ground-breaking? Granted, this is a great tool for indie musicians, but what TopSpin doesn’t talk much about is the high distribution fee they take when they don’t handle any physical fulfillment like Music Today et al, and there are plenty of other great solutions out there to sell your music digitally and direct market to fans. The data they capture isn’t leaps and bounds beyond what other great e-commerce innovators are doing, and as anyone who has dealt with widgets before knows, there is no viral magic that happens unless the act is great and is doing a decidedly low-tech activity of personally being in front of their fans performing their art. The problem I have with TopSpin supporters is that they’re heralding this company as the future when it’s really just following best practices other industries are familiar with. Until the music business catches up with others in its knowledge of how to leverage technology, companies like this can come in and sell a bill of goods to a lot of people.”
Quoted for truth. Nice response by Ian from Topspin further down as well.
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