David Emery OnlineThe Boy Who Cried Wolf
3 August 2009
It is inevitable, I guess, that every now and again you get a little wrapped up in a project almost to it’s – and your – detriment. You go on and on about it until everyone’s stopped listening to you.
It’s like the boy who cried wolf, except with good things.
I feel like I’ve rather deftly barrelled straight through that boundary with The Big Pink already, but yet here I am; back again, chattering on about them again. Quite frankly it almost makes me bored of them; overhyped even within the confines of this little corner of the internet.
Alas, that’s hardly going to stop me (especially when I’ve taken the photo that accompanies this post already).
The reason for this latest telegram from the front is that finally you can hear what I’ve been going on about, as we’ve put up a full stream of the album on the band’s site which is also embedable via this handy widget:
Velvet is probably my song of the year (Last.fm certainly seem to think so), but also worth highlighting is the last track ‘Count Backwards From Ten’; it’s brilliant, and probably never going to be a single so worth highlighting just in case you never quite make it to the end.
It pleases me no end that we’ve been able to make such a bold statement with this album by making it available to hear 6 weeks upfront of the release; this wasn’t some sort of quickly slapped together reaction to a leak (which hadn’t happened as of this morning, but probably has now) but a carefully considered plan to try and get the music out to as many people as possible. Hopefully some of them will like it.
As ever, I’ve done my darnedest to squeeze some nice little webby touches. Other then the slightly crazy layout that page has (which, err, seems to slow down Safari a bit when you resize…) we’ve also done some bonafide viral social network integration…
…<cough>…
…<wait a sec>…
Sorry, I was just sick in my mouth a little for writing that. Yuck. Anyway, what I was referring to was the Facebook Live Stream comments box we’ve embeded into the album player, so that you can see what other people have been saying on Facebook while listening and update your status directly from the site as well. I’m fairly sure this is the first time anyone used it for an album stream – it’s previously been used for live video broadcasts – but it seems like a natural fit.
Marketing++.