David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Wired for the iPad to Launch by Summer

13 February 2010

Wired Magazine Editor-in-Chief Chris Anderson announced at the TED conference on Friday that the publication would be releasing its content for the iPad by summer.

[...]

“I’m from the media world,” Anderson told the audience “and as you may have heard, we have lots of questions about our future. The good news I think we found part of the answer…. We think this is a game changer.”

Back last month in the dark ages before the iPad had been unleashed upon the world I wrote a little article about what the possibilities the forthcoming tablet could hold, with a particular focus on eMagazines (or whatever we’re supposed to call them). The conclusion I got to (eventually) was that they just don’t really make any sense, so I was pretty eager to see what Apple was going to offer in that regard and how they made it make sense.

It turns out, of course, that they didn’t.

We got an eBook store – which we already know make sense – and a demo of a NY Times app (that did look lovely) but no proper official Apple solution; and you know if Apple thought it made sense, we would have got one. So, this Wired iPad app is undoubtedly the first announcement of many (there’s already quite a few for the iPhone, although none featuring in the Apps charts) but I’m not betting against Apple on this one…

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