MTV channel idents

9 March 2010

MTV International (ie MTV in every country bar the US) rolled out a new identity and idents created by MTV's world design studio in Milan in collaboration with Universal Everything last year […] More recently (and potentially confusingly) we reported that MTV (in the US) has tweaked the logo in a separate (and for now localised) rebrand - although that logo tweak WILL impact in MTV International (non US) territories by the end of next year. Now MTV International has added to last year's rebranding exercise by rolling out brand new idents designed specifically for its separate, genre-based channels

Nice ‘brand harmonisation’ you’ve got going on there MTV.

I can’t help but feel like this raft of changes-for-changes-sake – most notably, from my point of view, the rebrand of MTV2 to the vomit-inducing MTV Rocks – is a last ditch attempt to become relevant again when it comes to music videos. It’s not going to work though; music video has found its true home on the internet, and it’s not going to be on TV in any meaningful way for much longer…

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From: Links

9 March 2010