David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Popular Science+

2 April 2010

In December, we showed Mag+, a digital magazine concept produced with our friends at Bonnier.

Late January, Apple announced the iPad.

So today Popular Science, published by Bonnier and the largest science+tech magazine in the world, is launching Popular Science+ — the first magazine on the Mag+ platform, and you can get it on the iPad tomorrow. It’s the April 2010 issue, it’s $4.99, and you buy more issues from inside the magazine itself.

BERG seem to be doing some incredible work of late, and this is no exception. Unlike some of the iPad magazine demo videos that have been going round in recent weeks this is grounded in reality; no crazy custom video elements, just the existing magazine content repurposed brilliantly for a touch based, animated environment.

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