David Emery OnlineFun with social APIs: a pair of mini-apps
17 April 2010
I’m very happy to say that we’ve recently released two free mini-apps meant to let artists do some fancy social network building on their own sites. They’re both simple PHP/Javascript apps that work with native APIs. One offers tweet-for-track capabilities for Twitter. The other encourages people to become fans on Facebook by offering a free download for all fans using Facebook Connect.
First off, let me just say I really admire what the guys over at CASH Music are doing; it’s great that there’s room on the internet for the intersection of Open Source and music, and that someone’s doing it.
However, am I the only one that has a great distaste with the whole ‘Tweet for a Track’ model? The premise is simple – to get a free MP3 download (or any other content, really) you have to let them post a promotional tweet using your twitter account.
The short term promotional benefits are obvious (lots of people tweeting about you or your content), and it seems like an easy shortcut to “viral” success but that’s just the problem; it’s a shortcut, not the real thing. A real viral success is something that people want to post to their twitter and tell all their friends about, and hence contains the authenticity of a genuine recommendation.
However, forcing someone to tweet (and often with a predefined message) just isn’t going to carry that same authenticity; it’s just going to feel like marketing to anyone reading it (and no one likes to think they’re affected by marketing). Not only that, the person you’ve forced to tweet isn’t going to feel great about inflicting it upon their friends either.
It turns something that should be exciting (getting a bit of content for free) into something that feels, well, icky.
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