David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Apple to Charge a Premium to Put Ads in Mobile Apps

29 April 2010

Setting a high bar for its debut in the advertising business, Apple Inc. aims to charge close to $1 million for ads on its mobile devices this year and perhaps even more to be among the first, ad executives say.

I was really hoping for a model – much like the app store – that would accommodate small fish as well as big fish advertisers, but it looks otherwise. Hopefully this will come in time, but the story certainly rings true as it’s very similar to how iTunes LP (which also shares iAds HTML5/CSS3/JS based construction) has been rolled out.

A shame, I was really hoping to get making some…

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From: Links

29 April 2010