Indie music mogul: The net's great for us
6 May 2010
You read the industry is 60 per cent of the size it was ten years ago. But that 40 per cent that has gone is almost entirely the cream at the top. Records that sold two million now sell 500,000 - that's where that's gone. At the same time it's easier to sell those slightly smaller levels. [...] 99 per cent of what you hear about artists who can survive on their own playing live is crap. It's recorded music that drives success in other areas. Something like Enter Shikari was clearly a contrary example, and Mumford and Sons are something of an exception too - they built a large live following before putting out records - but there are very few exceptions.
A great read, and dead on the money (of course I would say that, as Martin’s my boss).
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