David Emery OnlineKazaa, Skype Founders Launch Twitter-Like Music Service Rdio
4 June 2010
Janus Friis with Niklas Zennström, who disrupted music distribution with the Kazaa file sharing service and phone companies with Skype, unveiled their Twitter-like version of a digital music service at the crack of midnight Thursday morning.
Rdio offers instant access to more than 5 million tracks from all the major labels and several indies to listeners in the United States and Canada through a web browser, downloadable software or mobile app. It’s available for free for three days and then for fees of $5 (web only) or $10 (web plus mobile).
Looks like a great service, but I can’t help but think that the pricing model doesn’t quite work; the lack of a free, ad-supported version (even if it’s limited to x amount of hours per month) is going to hamper adoption.
It’s why Spotify is doing so well, obviously; their subscriber levels are doing nicely, no doubt in part due to their mobile app, but I don’t think they’d get many people starting off on the paid plan without growing to love it via the free version first.
I also imagine it’s exactly the existence of the free plan – the one that makes it all work – that’s stalling Spotify’s launch in the US.
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