David Emery OnlineIt’s As If Apple Has Hired Don Draper
12 July 2010
Watching Apple’s iPhone 4 FaceTime commercial again, it reminds me of something: Mad Men. The television show is starting its fourth season in a couple of weeks, but the commercial takes me back to the end of season one — an episode called “The Wheel.” I’ve actually talked about this episode before because it contains a scene that is perhaps the best in the entire series. In it, ad man Don Draper gives a presentation to Kodak showing why Sterling Cooper should be handling the account for their new picture projector.
I really like the FaceTime ad for the new iPhone; yes, it borders on (well, cannonballs straight into) over-sentimentality, but it’s an ad that actually makes you feel something and you can’t say that very often.
It feels old school, timeless, in way quite reminiscent to what Pixar achieve with their films.
If you haven’t seen it:
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