David Emery Online

...Sites enable smaller labels and less mainstream artists to spread the word about their talents, said David Emery of Beggars Group, a collection of independent record labels. "Word of mouth has always been incredibly important to us and now it's easier than ever to get the word out there," he said. Different networks play different roles, he added. "Twitter is great for artists interacting directly with fans, like MIA, who has millions of followers and will do things like make a video on her phone and post it on Twitter. That is so much more powerful than traditional marketing.