David Emery OnlineMy iPad Magazine Stand
3 November 2010
My opinion about iPad-based magazines is that they run counter to how people use tablets today and, unless something changes, will remain at odds with the way people will use tablets as the medium matures. They’re bloated, user-unfriendly and map to a tired pattern of mass media brands trying vainly to establish beachheads on new platforms without really understanding the platforms at all.
Khoi picks on (quite fairly) all sorts of problems with current eMagazines, like pricing models and the lack of sharing, copy and paste etc but it strikes me these are all very straight forward to solve.
We mustn’t forget that eMagazines are only about 6 months old (the Wired one launched the end of May, for example) – personally I already prefer them to physical ones, but they’re only going to get better.
Visit ➔