David Emery OnlineLawyers warn about Facebook’s terms and conditions
8 December 2010
One of the recent changes they made is that you cannot incentivize users to take any action on Facebook. For instance, you can’t say, 'Become a friend and we’ll give you something for free.'
Interesting, especially considering the increasing power and relevance that Facebook has in online marketing. It almost goes without saying, but it’s a huge driver of traffic to music related sites; people used to talk about getting on Digg, Slashdot or other big community sites to drive massive traffic; now with Facebook Pages there’s these kind of communities for every artist and niche.
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