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Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Twitter Drops The Ecosystem Hammer: Don’t Try To Compete With Us On Clients

13 March 2011

Specifically, Platform lead Ryan Sarver has a fairly lengthy outline of Twitter’s line of thinking with regard to third-party clients and services. And while there’s a little bit of dancing around the topic at first, it quickly gets very clear: third-parties shouldn’t be creating straight-up Twitter clients any further.

There’s no doubt this is a very disappointing move from Twitter, considering you can’t find a company that has its success more routed in external developers and APIs. Presumably this is linked to the fact that Twitter has been promising advertising (in the form of promoted tweets and trends) in 3rd party clients to its advertisers to launch in Q2 2011; to be able to guarantee it they have to have tight control over those clients, and this is the start of that.

This seems like a major misstep; surely they can generate enough revenue from the mainstream users using the official clients (including twitter.com) not to have to resort to this?

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From: Links

13 March 2011