David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Rebecca Black Means The (Internet) Fame Game Has Changed

21 March 2011

Earlier today I had lunch with a musician friend who was lamenting the trouble her band was having booking shows in San Francisco. When I asked her how she planned on getting the word out she said, “Get a publicist, or have a video go viral.”

I love the way it’s just ‘have a video that goes viral’ as if that’s something you can just ‘do’. The only thing you can control is whether the video – or your music, for that matter – is any good, so how about focusing on that?

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