David Emery OnlineWhy the Quick Bar (“dickbar”) is still so offensive
21 March 2011
It’s a news ticker limited to one-word items, lacking any context, broadcasting mostly topics that I don’t understand, recognize, or care about. It’s nonsensical. At worst, it can offend. At best, it will confuse.
Personally I don’t mind the Quick Bar as a way of surfacing trends, but that’s only because it’s my job to be aware of these things; you should be able to turn it off.
The reason why you can’t turn it off though is the key problem here – it doubles up as Twitter’s stab at monetisation. As Marco mentions, advertising is not the problem here, it’s the implementation in the iPhone client but I think that misses the bigger issue: ‘Promoted Trends’ has got to be one of the worst forms of advertising you could come up with.
From an advertisers point of view you get a tiny amount of characters to get your message across, which is never going to be effective (have you ever clicked on a promoted trend? I haven’t.), with no targeting (when they could be doing very targeted ads as they know what you’re interested in by what you follow and tweet).
Come on Twitter; just have done with it and do in-stream ads and let me pay to be able to switch them off. Simple, effective and not dickish.
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