David Emery OnlineSpotify takes the axe to its free service – can it now claim to slash music piracy?
16 April 2011
However, this feels like a bad move. In one feel swoop Spotify is reducing its ability to say, with much credibility, that it is out to reduce the amount of piracy. If you can only listen to 10 hrs, and then only five times to one track, how can Spotify claim that it can significantly eat into the massive amount of file-sharing out there?
Obviously there’s little positive to be drawn from this move, but it was inevitable that Spotify was going to have to make some concessions to be able to launch in the US. The success they’ve had in Europe has made those discussions pretty difficult I imagine, as you’ve got the majors trying to weigh up whether they want to let the genie out of the bottle again.
Personally, I think that the limiting hours aspect of this makes sense, but I’m less keen on the pre-track limits as it just makes the whole offering a bit too complicated from a consumer point of view – I can see the 10hr limit making people upgrade, but the per-track limit making people just listen to something else.
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