Push Pop Press: Al Gore's Our Choice
28 April 2011
Our Choice will change the way we read books. And quite possibly change the world. In this interactive app, Al Gore surveys the causes of global warming and presents groundbreaking insights and solutions already under study and underway that can help stop the unfolding disaster of global warming. Our Choice melds the vice president's narrative with photography, interactive graphics, animations, and more than an hour of engrossing documentary footage. A new, groundbreaking multi-touch interface allows you to experience that content seamlessly. Pick up and explore anything you see in the book; zoom out to the visual table of contents and quickly browse though the chapters; reach in and explore data-rich interactive graphics.
I’m a fan of both eBooks and eMagazines, and consume quite a lot of both on my iPad; this makes all of that look a bit trivial. The potential of tablets as a new medium for information really excites me.
Also, the site has a lovely little design detail – on a desktop it says “Click” and “Rollover”; on the iPad it’s the same design but it says “Tap” instead.
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