David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Amazon Sells Entire New Lady Gaga Album For $0.99

23 May 2011

We've seen deep discounting before from Amazon. But today the online retailer is hit new lows by offering a download of the new Lady Gaga album "Born This Way" along with a digital version of the CD booklet today only for just 99 cents

Now, I think there’s a reasonable debate to have over what the correct price of an album should be (and whether something more like £4.99 could work out better as a general price point, as some people have argued previously), but I think we can all agree that this just a little bit too low?

Obviously it’s a piece of marketing for the new Amazon CloudDrive service, but considering that it seems to have crashed due to demand I’d hardly say it was money well spent.

I wonder if all those 99¢ album sales count for SoundScan, and hence whether we’re going to see a crazy-high first week figure for the album in the US next week (which is do doubt going to be high anyway)?

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From: Links

23 May 2011