David Emery OnlineKaiser Chiefs ... but under your control
3 June 2011
And so to The Future Is Medieval. Without any buildup, fanfare or whatever you want to call the pop equivalent of leaving Red Bull cans scattered around Leeds city centre, the successor to 2008's Off With Their Heads appeared on Kaiser Chiefs' website on Friday. In doing so, it effectively heralds the arrival of the world's first bespoke album. Ten songs from a choice of 20 for £7.50 – no more, no less – but what those songs are, and the order in which they run, is down to you.
An interesting variation of the “In Rainbows” model – I thought we were done with that, to be honest, as it’s a model that’s not actually very good at selling records if you’re not Radiohead…
Visit ➔