David Emery OnlineApple Reverses Course On In-App Subscriptions
9 June 2011
Apple has quietly changed its guidelines on the pricing of In-App Subscriptions on the App Store. There are no longer any requirements that a subscription be the "same price or less than it is offered outside the app". There are no longer any guidelines about price at all. Apple also removed the requirement that external subscriptions must be also offered as an in-app purchase.
This is a big deal, but doesn’t surprise me too much – Apple’s original terms (if you offer a subscription outside an app you have to offer it as an in-app purchase at the same price) were just untenable for most publishers.
Visit ➔