David Emery Online'How I Met Your Mother': Your Face Here
13 July 2011
The news is this: thanks to groundbreaking technology, it is now possible to sell ads in old episodes of TV shows by digitally inserting things like TV screens in bar scenes or billboards on sidewalk scenes, and having those digital screens carry timely ads, for example, as EW noted, for the release of 'Bad Teacher' in an episode that was shot in 2009.
Great technology and all, but do advertisers seriously think they get a return on investment from taking the time to insert a product into the background on a rerun of a TV show?
I mean, really?
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