David Emery OnlineHow Social Media Is Hurting Your Ability To Obtain New Fans
3 August 2011
Using Google+ as a marketing tool is EXACTLY THE SAME as using Facebook or Twitter; while they’re might be small differences with the interface or how to specifically do something, the actual value in using them only comes from exactly how you use it. Do you post interesting an engaging content? Do you thank fans and respond to them? Do you make being a fan or follower a rewarding experience? Awesome, your doing the right things.
The problem is, most musicians are not doing this. Nope, they sign up for each and every new thing thinking that JUST BECAUSE it’s the new thing, thinking it’s going to help them. So they post songs, spam friends with events, do the whole “wave my hands in the air look at me” typical bullshit, and then sit on the porch and pout because they don’t have any new “fans”.
I do love a good rant, although he does lose the point a bit when he starts talking about Digg and Reddit – those places are great for getting lots of traffic, but it’s not necessarily the kind of traffic you want.
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